Dynamics of Self-Regulation

Monday, February 02, 2009

Ayelet Fishbach

University of Chicago

the Research on the dynamics of self-regulation addresses situations in which people select several goal-directed actions simultaneously and with respect to one another. Prior and planned future actions can then influence their choice of immediate goal actions. In such situations people can follow two possible patterns of choice. First, their choice sequence can balance among the underlying goals. Second, their choice sequence can highlight the most important goal. Fishbach will identify the conditions under which people find balance among several goals versus highlight a single goal across several actions.

Web: http://faculty.chicagobooth.edu/ayelet.fishbach/research/