Implicit Measures

Monday, October 29, 2012

Jan De Houwer

Professor of Psychology
Gent University, Belgium

Implicit measures of psychological attributes promise to remedy important limitations of more traditional (explicit) measures. They have therefore become popular both within and outside of psychology. In this talk, I provide an overview of the most important implicit measures, explain what it means to say that a measure is implicit, discuss what implicit measure can actually offer, and give recommendations concerning the implicit measures one should select when conducting research. See link below for: Gawronski, B. (2009). Ten frequently asked questions about implicit measures and their frequently supposed, but not entirely correct answers. Canadian Psychology, 50, 141-150.