Big Data and Psychometrics

Monday, October 06, 2014

Russ Neuman

New York University

In the earliest days of experimental and survey research, scholars were understandably fascinated by their new tools and that appears to be the case currently with the big data brouhaha. But let’s step back from admiring how nicely the word zettabyte rolls off the tongue and think about how big data can optimally be used to test and refine theory and how it structurally complements surveys and the experimental method.