Harnessing the Right Whys: The Surprising Science Behind Creating Sustainable Health-Related Behavior
Monday, February 01, 2016
Michelle Segar, PhD, MPH
Director of the UM Sport, Health, and Activity Research and Policy Center
University of Michigan
Exercising regularly, getting enough sleep, eating more fruits and veggies – we all know these things are good for us. If we brainstormed for a minute, or less, we’d probably have a long list of sound, logical, rational reasons why we should do them. And yet it’s just so darn hard to sustain them, isn’t it? It turns out that the most common logical-based reasons for behavior change tend to keep people stuck in cycles of starting and stopping, instead of sustaining. Attend this presentation if you are curious about this phenomenon and its surprising intersection of culture and motivation, and want to learn an alternative science-based approach to motivating and maintaining healthy behaviors in ways that can also foster personal meaning and wellbeing. Michelle Segar, PhD, MPH, motivation scientist and author of critically acclaimed “No Sweat: How the Simple Science of Motivation Can Bring You a Lifetime of Fitness,” directs the UM Sport, Health, and Activity Research and Policy (SHARP) Center.