The Knowledge Illusion

Monday March 26, 2018 (3:30 PM – 5:00 PM)

Philip Fernbach

Assistant Professor of Marketing, Leeds School of Business; Associate Member, Institute of Cognitive Science
University of Colorado, Boulder

Humans have built hugely complex societies and technologies, but most of us don’t even know how a pen or a toilet works. How have we achieved so much despite understanding so little? The answer is that we survive and thrive despite our mental shortcomings because we live in a rich community of knowledge. The key to our intelligence lies in the people and things around us. We’re constantly drawing on information and expertise stored outside our heads: in our bodies, our environment, our possessions, and the community with which we interact—and usually we don’t even realize we’re doing it. The human mind is both brilliant and pathetic. We have mastered fire, created democratic institutions, stood on the moon, and sequenced our genome. And yet each of us is error prone, sometimes irrational, and often ignorant. The fundamentally communal nature of intelligence and knowledge explains why we often assume we know more than we really do, why political opinions and false beliefs are so hard to change, and why individually oriented approaches to education and management frequently fail. But our collaborative minds also enable us to do amazing things; true genius can be found in the ways we create intelligence using the world around us. The talk will highlight research aimed at improving public discourse around divisive issues in light of individual ignorance and distributed knowledge.

Video Recording:
The Knowledge Illusion


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