Research Center for Group Dynamics


Carolyn Yoon

Faculty Associate, Research Center for Group Dynamics, ISR;
Professor of Marketing, Stephen M. Ross School of Business

Carolyn Yoon
5250 ISR
426 Thompson Street

Current research interests center on understanding memory, cognition, and judgment processes across the lifespan in social, medical, and consumer-related contexts. Areas of study include: 1) age differences in use of processing strategies; 2) cross-cultural differences in cognition and decision making; and 3) influence of implicit memory on judgments. Yoon teaches courses in marketing management in the business school.