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5250 ISR
426 Thompson Street
yoonc@umich.edu
Current research interests center on understanding memory, cognition, and judgment processes across the lifespan in social, medical, and consumer-related contexts. Areas of study include: 1) age differences in use of processing strategies; 2) cross-cultural differences in cognition and decision making; and 3) influence of implicit memory on judgments. Yoon teaches courses in marketing management in the business school.
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